Smarter and more cost-effective technologies

Technology has shaped the industry and made possible what we thought was impossible. We need to focus on technology as the life of what we do, and remember to keep the whole lifecycle in mind when going through these cyclical ups and downs. Technology plays a key role because it helps us to do more with less, and we all must collectively embrace it.

It’s also important to never forget the power of people. At the end of the day, the benefit of technology comes from their ideas, knowledge, and innovation.