![2018 AM hero](/sites/bakerhughes/files/styles/small_2_1_768x380_/public/2020-11/2018%20hero%20banner.png?itok=uSo8j3wk)
Baker Hughes Conference
Event Date
Jan 29, 2018 - Jan 30, 2018
Event Location
Florence, Italy
Summary
Our industry is still in transition, and there are many views on how to meet the supply-demand imbalances. 2018 started with a bullish outlook but people are still conservative about the capital outlook. Resources are not an issue—there’s lots of oil and gas. We need to not just focus on the price of oil and gas but on how we drive total cost of ownership. What will define us in the future will be our ability to drive competitiveness by working together. It is the only way.
Highlight Video
Image Gallery
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![Welcome: 19th Annual Meeting](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/welcome_other-2_2.png?h=51f43a21&itok=jncFn67F)
Welcome: 19th Annual Meeting
![Welcome Lorenzo AM 2018](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/welcome_lorenzo_simonelli_other-2%20%281%29.png?h=51f43a21&itok=BGHR8oA6)
Keynote, Day 1: Lorenzo Simonelli, Chairman & CEO, Baker Hughes, a GE company
![Panel Discussion, Day 1: Ministerial Panel](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/panel_ministerial_other-2_2.png?h=51f43a21&itok=HiAo94c8)
Panel Discussion, Day 1: Ministerial Panel
![Keynote, Day 1: Harry Brekelmans, Projects & Technology Director Royal Dutch Shell plc.](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_harry_brekelmans_other-2.png?h=51f43a21&itok=VPldBDOU)
Keynote, Day 1: Harry Brekelmans, Projects & Technology Director Royal Dutch Shell plc.
![Keynote, Day 1: Abdulaziz M. Al-Judaimi, SVP Downstream, Saudi Aramco](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_abdulaziz_aljudaimi_other-2.png?h=51f43a21&itok=rrMPdH9a)
Keynote, Day 1: Abdulaziz M. Al-Judaimi, SVP Downstream, Saudi Aramco
![Panel Discussion, Day 1: How to Deal with Volatility Panel](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/panel_how_to_deal_with_volatility_other-2.png?h=51f43a21&itok=NuRMhHXV)
Panel Discussion, Day 1: How to Deal with Volatility Panel
![Keynote, Day 1: Pavel Fedorov, First Vice-President, Rosneft](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_pavel_fedorov_other-2.png?h=51f43a21&itok=6JUkewag)
Keynote, Day 1: Pavel Fedorov, First Vice-President, Rosneft
![Keynote, Day 1: Roberto Casula, Chief Development, Operations & Technology Officer, Eni](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_roberto_casula_other_0.png?h=51f43a21&itok=88agqIuP)
Keynote, Day 1: Roberto Casula, Chief Development, Operations & Technology Officer, Eni
![Fireside Chat, Day 1: How to Invent Together Smarter Ways of Bringing energy to the World](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/fireside_renewable_and_oil_and_gas_other-2.png?h=51f43a21&itok=tyw7WW3T)
Fireside Chat, Day 1: How to Invent Together Smarter Ways of Bringing energy to the World
![Keynote, Day 1: Nina Simosko, President & CEO of NTT Innovation Institute Inc. (NTT i3)](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_nina_simosko_other-6.png?h=51f43a21&itok=79Y7bCrv)
Keynote, Day 1: Nina Simosko, President & CEO of NTT Innovation Institute Inc. (NTT i3)
![Panel Discussion, Day 1: Business Models - How to Craft Business Models that Match Both Economic Realities and Operating Environments](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/panel_how_to_create_radical_efficiencies_other-5_0_0.png?h=51f43a21&itok=MnieO92t)
Panel Discussion, Day 1: Business Models - How to Craft Business Models that Match Both Economic Realities and Operating Environments
![Keynote, Day 1: Miguel A. Gutiérrez, Chairman, YPF](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_miguel_gutierrez_other-2.png?h=51f43a21&itok=wWUhxALQ)
Keynote, Day 1: Miguel A. Gutiérrez, Chairman, YPF
![Keynote, Day 1: Torger Rød, SVP, Project Development, Statoil](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_torger_rod_other-1_0.png?h=51f43a21&itok=lw3ska1e)
Keynote, Day 1: Torger Rød, SVP, Project Development, Statoil
![Keynote, Day 1: Shanker Trivedi, Senior Vice President, Enterprise Business, NVIDIA](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_shanker_trivedi_other-1.png?h=51f43a21&itok=UFzXnR9S)
Keynote, Day 1: Shanker Trivedi, Senior Vice President, Enterprise Business, NVIDIA
![Panel Discussion, Day 1: How to Create Radical Efficiencies](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/panel_how_to_create_radical_efficiencies_other-1.png?h=51f43a21&itok=9lh5z08J)
Panel Discussion, Day 1: How to Create Radical Efficiencies
![Keynote, Day 1: Colin Parris, Vice President, Software Research, GE Global Research Center](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_colin_parris_other-3.png?h=51f43a21&itok=GzAowGJB)
Keynote, Day 1: Colin Parris, Vice President, Software Research, GE Global Research Center
![Keynote, Day 1: Patrick Franklin, Vice President, Predix Platform, GE Digital](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_patrick_franklin_other-1.png?h=51f43a21&itok=ezXLK8Km)
Keynote, Day 1: Patrick Franklin, Vice President, Predix Platform, GE Digital
![Keynote, Day 2: Bernard Looney, Chief Executive, Upstream BP](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_bernard_looney_other-1.png?h=51f43a21&itok=uEa9QiQD)
Keynote, Day 2: Bernard Looney, Chief Executive, Upstream BP
![Panel Discussion, Day 2: Bringing Global Capabilities to Meet Local Needs](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/panel_bringing_global_capabilities_to_meet_local_needs_other-5.png?h=51f43a21&itok=cEjLa6ng)
Panel Discussion, Day 2: Bringing Global Capabilities to Meet Local Needs
![Keynote, Day 2: Mark Gyetvay, Chief Financial Officer and Deputy Chairman of the Management Board, Novatek](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_mark_gyetvay_other-3.png?h=51f43a21&itok=ozrNFl4i)
Keynote, Day 2: Mark Gyetvay, Chief Financial Officer and Deputy Chairman of the Management Board, Novatek
![Keynote, Day 2: Nelson Silva, Chief Strategy & Performance Officer, Petrobras](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_nelson_silva_other-2.png?h=51f43a21&itok=-96RmSbQ)
Keynote, Day 2: Nelson Silva, Chief Strategy & Performance Officer, Petrobras
![Fireside Chat, Day 2: Digital Transformation at Pace & Scale](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/fireside_digital_transformation_at_pace_scale_other-1_0.png?h=51f43a21&itok=oo4Bfxwa)
Fireside Chat, Day 2: Digital Transformation at Pace & Scale
![Keynote, Day 2: Mikko Hyppönen, Chief Research Officer, F-Secure](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/keynote_mikko_hypponen_other-3.png?h=51f43a21&itok=xbbq76c-)
Keynote, Day 2: Mikko Hyppönen, Chief Research Officer, F-Secure
![Panel Discussion, Day 2: The Next Chapter of the Oil & Gas Industry](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/panel_the_next_chapter_of_the_oil_gas_industry_other-3_1.png?h=51f43a21&itok=b24eFOX7)
Panel Discussion, Day 2: The Next Chapter of the Oil & Gas Industry
![Exhibit Hall](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/exhibit_area_other-1-rt_0.png?h=51f43a21&itok=GQOmFgMT)
Exhibit Hall
![Exhibit Hall](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/exhibit_area_other-4-rt_0.png?h=51f43a21&itok=0_CKqxY7)
Exhibit Hall
![Attendees Networking in Exhibit Hall](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/exhibit_area_other-7-rt.png?h=51f43a21&itok=by7f5vFR)
Attendees Networking in Exhibit Hall
![Monday Night Performance: Michael Nyman Band](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/performance_nyman-other-3-rt.png?h=51f43a21&itok=T6kbKYqw)
Monday Night Performance: Michael Nyman Band
![Cocktail Reception at Florence Opera House](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/cocktaildinner_other-2-rt_0.png?h=51f43a21&itok=fU4IrKwA)
Cocktail Reception at Florence Opera House
![Plant Tour](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/florence_plant_tour_other-1.png?h=51f43a21&itok=htWLVnaI)
Plant Tour
![Plant Tour](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/florence_plant_tour_other-2.png?h=51f43a21&itok=dFopepA9)
Plant Tour
![Plant Tour](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/florence_plant_tour_other-3.png?h=51f43a21&itok=FRaj_hDH)
Plant Tour
![Plant Tour](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/florence_plant_tour_other-6.png?h=51f43a21&itok=pxadbIRK)
Plant Tour
![Plant Tour](/sites/bakerhughes/files/styles/small_3_2_768x512_/public/2020-11/florence_plant_tour_other-10.png?h=51f43a21&itok=oJMnEWo5)
Plant Tour